In 2024, being an independent artist feels like walking a tightrope. On one side, there’s the dream—the passion to create music that speaks from your soul, with no limits or corporate interference. On the other side, there’s the reality—the hustle, the struggle for exposure, and the constant battle to make a living from your art. But here’s the truth: Independence is free. Not in the sense of being effortless, but in the sense that owning your music and earning fairly from it is possible—if you’re willing to embrace the tools and platforms built for us.

The Rise of Independent Music: A Global Shift

The independent music movement has been growing steadily across the world, and Nigeria is no exception. We've all seen it—artists who’ve turned their bedrooms into studios, who’ve uploaded their songs on platforms like Audiomack, SoundCloud, or Bandcamp, hoping for that breakthrough moment. Some of us may have watched as alternative artists, once considered "underground," rise to become household names. Think of Burna Boy’s early days—he wasn’t always the global Afrobeat sensation he is today. His rise came from owning his sound, his narrative, and his path to success.

Internationally, artists like Chance the Rapper, who released albums without signing a major label deal, and Billie Eilish, who broke into the mainstream from her home-recorded tracks, have shown us that the independent route can lead to stardom without giving up ownership or creative control. The playing field is leveling out globally, and we’re seeing a new wave of underground sounds gain the recognition they deserve.

The Struggles of Being an Artist in 2024

As artists, we’ve always known that the road isn’t easy. But in 2024, it sometimes feels like the challenges are stacking up higher than ever. The truth is, the music industry still revolves around profit, and for those of us who don’t fit into the mainstream box, it can be tough to get a foot in the door.

Streaming services, for instance, have given us a global platform, but let’s be honest: how much are we really earning from them? The per-stream payout is ridiculously low, and unless you’re pulling in millions of plays, the money is barely enough to sustain a career, let alone pay rent or fund your next studio session. Add to that the costs of promotion, distribution, and creating content for social media, and it becomes clear why so many talented artists burn out before they can make it big.

Then there’s the issue of visibility. Getting your music in front of the right ears is harder than ever, with social media algorithms favoring already popular artists. As independent artists, we often feel like we’re screaming into the void, hoping someone, anyone, will listen.

The Role of Internet Radio: Why it Matters

This is where platforms like internet radio step in as game-changers. Unlike traditional radio, which is largely controlled by big labels and corporate interests, internet radio platforms are built with the indie artist in mind. They’re democratizing the music scene, giving underground artists a chance to be heard without needing a huge marketing budget or millions of followers.

For many of us, internet radio has become one of the few places where we can truly showcase our music. Stations that are dedicated to indie artists aren’t just playing the same hits on repeat—they’re actively looking for fresh, unique sounds. They understand that listeners are craving something new, something real. The beauty of internet radio is that it’s not just about broadcasting music; it’s about connecting with an audience that’s actively searching for the next big thing. And the best part? It gives us artists a platform to earn fairly from our work.

At Horizon, for example, the goal is to highlight independent Nigerian talent alongside emerging global sounds. Shows like Artist Spolight with Kiddhillz give artists a stage where their music isn’t just filler between commercials—it’s the main event. And for listeners who are tired of the same recycled tracks on the charts, internet radio offers a breath of fresh air. It allows us to own our moment, without competing against algorithms or label politics.

Own Your Music, Own Your Future

Being independent in 2024 doesn’t mean you’re on your own. It means you’re in control. Owning your music gives you the freedom to experiment, to collaborate, to grow without needing permission from anyone. Platforms like internet radio, streaming services (despite their low payouts), and social media give us a way to reach people directly, but we need to use them smartly.

Let’s be real—no one’s saying it’s easy. But the opportunities are out there, and the independent music societies, both in Nigeria and worldwide, are rising to the occasion. More and more platforms are being built for us—for the artists who refuse to conform. Whether it’s an internet radio station, a digital music distribution service, or a grassroots concert series, the ecosystem is growing in our favor.

And here’s the beauty of it all: we don’t have to compromise. We can stay true to our sound, our vision, and still find success. We can earn fairly without giving away our rights. As long as we continue to push, create, and build communities around our music, the future is ours to shape.

Internet Radio: The Platform for Indie Voices

I know the pain of trying to break through. I’ve felt the frustration of pouring my heart into a track and watching it get lost in the noise. But platforms like Horizon and other internet radio stations give me hope. They’re proof that there’s still space for real artists in this digital age. We’re creating a world where independent music thrives, and where artists like us can grow our careers without selling our souls.

So, to every artist reading this: keep creating. Keep pushing. The path may be tough, but independence is worth it. Own your music. Earn from it. And trust that platforms like internet radio are here to help us rise. Together, we’re changing the game—one track at a time.